In this episode of The Bourbon Life Podcast, Matt and Mark welcome back fan-favorite guest David Mandell, Co-Founder and CEO of Whiskey House of Kentucky, for his fourth appearance on the show. Joining him for the first time is Ryan Poe, Distillery Senior Manager and Head of Innovation at Whiskey House of Kentucky, making not only his Bourbon Life debut, but his very first podcast appearance.
The conversation begins with Ryan sharing his background and the journey that ultimately led him to Whiskey House, where innovation isn't just a buzzword - it's a core part of the company's DNA. David and Ryan discuss how Whiskey House's unique approach to contract distilling and product development allows them to tackle projects that many distilleries simply can't, while also navigating the challenges facing today's whiskey market.
The discussion then turns to one of the most exciting and ambitious spirits projects to hit the market in recent years: SHANG Whiskey. David and Ryan take listeners behind the scenes of this groundbreaking collaboration between Maritime Brands, True Essence Foods, Guìzhōu Guótái Shùzhì Liquor Group, Whiskey House, and The Blending House. They explore the rich history of Jiang Xiang Baijiu in China, the remarkably complex process used to produce it, and how that centuries-old tradition became the foundation for an entirely new whiskey category.
Listeners will also get an inside look at the creation of SHANG East + West, a first-of-its-kind whiskey that blends American red sorghum whiskey developed by Whiskey House with Jiang Xiang Baijiu, creating a truly unique expression that bridges Eastern and Western distilling traditions.
And, of course, no episode of The Bourbon Life would be complete without a tasting. Matt, Mark, David, and Ryan sip and review three exceptional pours, including E.H. Taylor Single Barrel in honor of Ryan's time at Buffalo Trace, along with the brand-new SHANG Dan Yu Whiskey and SHANG East + West Whiskey.
Whether you're fascinated by innovation, curious about the future of whiskey, or simply looking to learn about one of the most unique spirits projects ever brought to market, this episode offers a rare behind-the-scenes look at creativity, collaboration, and category creation in the whiskey world.
This Episode is sponsored by District 7 and The Kitchen Table at the James B. Beam Distilling Co.
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